Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Allbritton Journalism Institute · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the information, the serious tone of the writing, and the lack of soft news and celebrity baloney stories. However, the user interface isn’t comfortable to me. Also, I wish the “home” button took the user to something like a homepage. I much prefer the website to the app but at least I have access to serious news on my iPad. Also, I find the attention to grammar and punctuation very important.
Most news apps are chock full of ads and paid placement. This is much better in that regard. However their definition of “NEWS” needs help. I am constantly shown repeats of news I saw days ago, and often presented months old publications as if they are new developments. It’s annoying, frustrating, and needs to be fixed.
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