Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OCB Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a useful App. It is the latest version of the National Early Warning Score system, NEWS2, in a clear, easy to use format. As a very experienced Clinician I am more than happy to encourage the use of any app that increases confident use of this System. Anybody who is concerned about the valid use of NEWS and NEWS2 terminology, should read the Royal College of Physicians documentation, that appropriately uses both terms.
The app works very nicely, but there is inconsistent naming of NEWS/NEWS2 through the app which made me a little apprehensive about trusting it.
Please note that NEWS2 is designed for use in adults aged 16 years and above. NEWS2 is not recommended for use in children, during pregnancy or spinal...