Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Academy of Neurology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The idea of a daily question is a great one. Overall, the questions are a bit of a mixed bag with difficulties widely ranging from novice to expert. The explanations are generally quite good. Every once in a while, there could be more detail on why a specific answer is incorrect. My biggest complaint, however, is that the app will frequently not allow me to login. This really only started occurring when the app began requiring login via web browser upon every start. You used to be able to login directly through the app. I’m not entirely sure why this changed, but it has certainly been a change for the worse. There are days where I cannot do the question because of this error.
Ever since the recent change in the way logins are handled, it has become a repeatedly frustrating process, as the app redirects users to AAN’s webpage to login which at times fails and give out a login failure error. The app should be reworked in a way that logins are processed within the app, and does not require logging in every time the app is launched.
The latest update required logging in and linking to the main website. It opens up the browser then the app to login. I’m often tempted to not complete the QOD because the app only logs me in successfully 1/3 of the time. It worked much better prior to the update.
Free to AAN members, Neurology Question of the Day promotes continuous learning and knowledge retention with minimal effort. Answer one new multiple-c...