Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KDS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not only is it dreadfully slow, you have to click through a bunch of reasons why you're booking something out of policy (I was modifying an existing flight and booking a flight that cost less), when you finally get to the end, it errors out. I start over, then it crashes.
I track my flights on my respective airline app. The main reason I downloaded the app is for expense reporting. It seems it’s only available on the desktop platform.
One of the lousiest applications in recent memory. The bugs have bugs. It’s unstable, searches take preposterously long, and it crashes. Often. I cannot believe that American Express puts their brand on this product. I have literally seen high school Comp Sci students develop much better products.
Travelling for business means you’re on the move. Neo mobile helps you manage your business travel and expenses on the go. The aim is to make the proc...