Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EAB Global, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The desktop version of myACC does store passwords, but the app doesn’t, and it won’t use facial recognition, a 4 digit pin, or the “passport” feature either, so you have to manually enter your whole student number and your whole password every time you open the app or go back to the app. With such long student number and long password requirement, it can be a nightmare to enter it every time, especially when I’m just trying to see an assignment really quickly. The scheduling portion of the app makes you redo the search for classes every time you back out to look for a different section, and the D2L is similarly quick to boot you out and make you reenter your info. Just adding a quick login option would make this app infinitely better. If my bank can do it securely, any other app should.
The Navigate App is not very user-friendly on mobile. Navigation is frustrating—there’s no easy way to go back to a previous page, so you often have to restart the entire process. Many buttons are also glitchy or unresponsive, which makes the app feel unreliable. Another major issue is scheduling. There’s no option to reschedule counseling appointments—you have to cancel and go through the whole process again to book a new one. Overall, the app needs better navigation, more reliable functionality, and basic features like rescheduling to improve the user experience.
When this app was first rolled out for us to use, it worked maybe 25% of the time. Now, it works about 95% which is great. I like being able to see my schedule and the registration process has greatly improved - on the website at least. I can't stand using my phone to find, plan, and register for classes. Also, the last time I had to make an appointment with my advisor, only a couple months ago, it didn't show me their availability until I selected a day. This was a royal pain as I had to go day by day for a month to find an available time for me. I hope they fixed this since.
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