Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tayyab Sultan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As soon as I load up the game it hits me with an add and not only that but when I get to the title screen where you can pick your game- I can barely see my screen bc there are like 3 diff adds on the screen then I get hit with another add when I start playing the game- and it continues-way too many freaking adds-to the point where I can’t play…
Welcome to Naughty Baby Prank Daddy Game, where you play as a naughty baby causing mischief in daycare! In this fun and exciting game, you hide and se...