Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Abdullah Zubair · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was terrible. I was very upset for how the graphics looked and there were so many things I had to do before I even played the game and every time I just got an ad… I think this game is gonna will disappoint you so don’t play it and it’s really boring once you complete all the quests. It’s literally nothing else. Don’t play this for your own.
It has so many adds and they are at least 30 seconds long plus it takes forever to load.
So when I was starting to play it. I kind of liked it, but. It was very bad. It's very hard to move and like. You have to pay for it. Which is kind of stupid. And I don't like paying for stuff. Only if it's important, so. When. You see. A actual game called I Am Monkey. That download it because this one, it's not the real one
Live the life of a playful zoo monkey in this fun and emotional simulation experience. Every visitor who walks by your cage reacts differently — some...