Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tayyab Sultan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great concept game waaaaaaaaaaaaaaaaaaaay too many adds.
Ridiculous amount of ads. After every single action an ad pops up. Sight in an animal…ad pops up. Pull the trigger…ad pops up. Bullet hits animal…ad pops up. Animal falls over…ad pops up. Absolutely the worst game ever as far as ads. And the ads are much longer than any of the game’s actions. Very disappointing and will be deleting this game!
Welcome to our latest wild animal deer hunting game. Do you want to become an expert in deer hunting games? Do you want to experience a sniper riffle...