Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗yo2mo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s not nearly as user friendly as it once was.
I downloaded the app so I could easily get to the ticket section to buy reo speedwagon tickets. As 9:00 rolled around, to get tickets for reo never showed up in the app. I had to get out, go to the website to get in to look at what's available. Needless to say there were no good seats left! So not only did I not get tickets, now I have an app that I probably won't use again, and wasted my data for apparently nothing. Thanks
This will be useful for planning my Cherry Festival itinerary this year. Works well and is pretty straightforward except for one weird camera feature that isn't explained and I can't figure out. What is it supposed to do, and what does it have to do with Cherry Festival? That kind of bugs me, but I'll use the app anyway for the events schedule.
Welcome to the Official National Cherry Festival app. Held annually in beautiful Traverse City Michigan, the National Cherry Festival's 8 day celebr...