Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Association of Insurance Commissioners (NAIC) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was really enjoying this App until I started having so many problems. Having to reenter data, sometimes you can add pics and sometimes not, no way to reach out to developers through app, etc.
The photo storage operation is still horrible. When using the camera, the Save button does nothing; if you want to save the photo, you have to touch the Use Photo button. The app reduces the iPad photos by a factor of 6.8 to 480 x 360, then, because they didn’t reduce them small enough, only one item can be displayed on a PDF page without splitting over two pages. Had NAIC chosen a slightly smaller photo size, it could’ve easily displayed two items per page. The small photos are so pixelated, the information on the product labels is unreadable. Because this was put out by the NAIC, you might think they would incorporate information that would make the outputs easily interface with insurance company documents. You’d be wrong - it’s just a poorly designed and executed database. You’d do better designing (or finding) a Word template that holds two items per page, building a document of your inventory with that, and exporting to PDF.
I am inventorying, taking 2 to 3 pictures of each item. After filling in the form and having my pictures showing at the top, I hit save and move on to adding another item. If I review my inventory after having added 29 items, I am finding that some of the items’ pictures are missing, that is, no pictures are attached the inventoried item. The item and all the details I put in are there, but the photos are not. — SO FRUSTRATING! Also, when exporting the inventory to a PDF, the first photo in the item shows up very large and runs off the page, sometimes on to it’s own page and sometimes overlapping the next inventory item; while the second or third photo export smaller. AND, if two items do not fit on to one page, the second item is split between two pages, whether the item text lines are split, or the item text boxes are separated from the photos. The only way to correct this, is to export from PDF to Word, but then not all the photos export and you basically have to create a mini-table for each item, one row for the item text and the next row for the photos that have to be copied and pasted one-by-one. Then, the inventory can be saved back to a PDF. I like the APP, it is making inventorying collectibles easier, but only if these things were fixed, it would be a 5-Star for me.
The NAIC Home Inventory App makes it easy to create a record of all your belongings, including the ability to scan barcodes and upload photos of your...