Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MWG LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love that My Wine Guide knows what restaurant I’m dining at and helps me figure out what to do with the wine list! Makes going out to eat even more fun and enjoyable! I’m a wine novice and the app helps me not only pick a wine that matches my taste profile but also helps me to understand why it’s a match for me. It allows me to keep notes and rate the wine after I’ve had it. It’s always a conversation starter at the table too and fun to see what others’ wine recommendations are!
My favorite thing to do is try new restaurants and taste new wines! My Wine Guide has added another level of excitement when exploring in either my home city or while traveling. It has opened my eyes to different types of varietals and serves as a fun library to refer back to when selecting from an overwhelming list of grapes on new menus. Once you find something you like, My Wine Guide helps narrow down the next place to dine by honing in on what restaurants around the city carry the wines I have saved in my library. Makes it fun and extremely easy!
I admit to being like a deer in headlights looking at a restaurant wine list. I am used to others picking wines at dinner and am not good at it personally. Frankly, I don't feel like studying wines before a trip out to dinner.I hate perusing with utter lack of knowledge then asking the waiter for a recommendation when he doesn't really know my taste. My Wine Guide eliminates that experience by analyzing what you like and helping you choose an appropriate wine quickly and without all the people at the table staring at you waiting for 10 minutes while you basically are just guessing. You look like you know what you are doing and get great wine too. It's a win-win. Plus you can look at the restaurant wine list before you even go and then you know which wine to choose even before you get there because you can see their wine list online and the guide tells you which ones match your taste and your budget.
Wine should not be mysterious nor hard. Whether you are an aspiring beginner or a casual wine lover, My Wine Guide® helps you find and select wines yo...