Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Washtenaw Community College · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No link to email. There’s a link to Flickr, but not WCC email. Given most instructors use email as the primary form of communication with students, this is a major design flaw. I get that social media is cool and we want to appear cool to students, but I doubt very much that they think this app is, or could be cool, or in fact that they care about that. The only reason I see anyone using the app is if it makes life easier. If it is useful. The name is confusing. MyWCC is a link on the website gateway that leads to things like Banner. None of the faculty links seem to be in the app version. If I tell a student to go to MyWCC to find some information, now I’ll have to specify which MyWCC I’m talking about. It’s a great idea but the implementation needs a lot of work. Right now I think it does more harm than good.
All it really does is give you links to the website. Pretty pointless if you have a smartphone with Internet access, which you do.
The official app of Washtenaw Community College. Quick and easy access to the faculty and staff people directory, campus info, campus maps, news, ev...