Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗myUpTech AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They rejected my account sign up. What a joke? What good is the software if me the contractor can’t use the app.
Crashes all the time. The most recent update “bug fixes”, doesn’t even have text for buttons anymore just blank numerical code where the buttons used to be. It would crash all the time before the update, but now it is unusable and will crash after the first attempt.
Making a app to program a thermostat and system just sounds dumb on paper but in practice it’s even worse. Tried on two different devices and setting keep changing on their own and some menus don’t even load.
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