Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Allm Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is supposed to help travelers to fast track. Instead the terrible, unintuitive UI makes everything harder. Wording is not consistent and misleading, colors do not help see what’s important vs. what’s optional. Passport submission rejected, entry of data is redirecting to the web page. Designed by the committee as many gov apps are. No help for actual users, just an ancient paper procedure put in digital form. The management of this app should consider let younger people lead the design, because it’s clear that old-school bureaucrats out of touch with modern reality has caused this disaster of an app. Really wish respectful Mr Taro Kono succeeds in bringing gov to the digital era and script unusable old processes. Maybe all these app reviews will convince the system management? Here’s hoping.
I had to use this app to preregister for fast track program. The app’s UI is terrible and very confusing. Colors, prompts, text highlighting, every part of the UI is time travelled from 2010. I ended up googling a manual online how to use this app. Seriously the UI and navigation system is so bad that you need a manual. Don’t provide us a manual, just improve the UI! The funny thing is the manual says delete the app and reinstall if you screw up some of the options in the set up screen. The app is terribly integrated that you have to go back and forth between the app and safari to finish the preregistration. After filling in the questionnaires it does not automatically reopen the app and you might lose what you just entered so you need to manually open the app to properly navigate the data! No one will be excited to travel to Japan after having awful experience with this app as it could be representation of what you encounter in Japan.
I can’t always hear the calls for some reason, and whenever I answer they can’t hear me. Whenever this happens, I don’t even have the option to recall or anything which makes it even worse. There’s been countless times I’ve answered and the person isn’t able to hear me, which makes it just seem like I’m ignoring the call. Furthermore, I’ve recently been getting called at 9:00 AM. I’m sleeping and it’s terrible when I have to turn my camera on and answer the questions (that they can find the answers to on the sheets I filled out at the airport) right when I wake up. It’s such a terrible start to the day and you can’t always sleep in.
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