Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Royal Air Force · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As you can probs tell I am an air cadet and find this app great. It tells you if you can go to an event were it is and most importantly your Rafac ID. However the website is better for booking events, vertical brassard, recording absences. This app is great for just checking the events however when you get home you should look at a laptop or just the website. Also takes a while to update so if an event was added for this weekend and just put on the app probs would not have it. However just for a quick glance at the announcements and stuff it’s great.
The app itself, great. No problems at all. Functions well, close to no glitches but there are of course, as with everything, a few improvements to be made. As a cadet, it’s really helpful if we could access events we may be going on or considering joining and if we could see our virtual brassard. I myself thing it would also be a good addition if you just add everything that’s on cadet portal to this app and make it much more centralised, then there is no need for the website and the blue books any longer. Overall a good app with good experiences just add a few things to make cadets lives a lot more easier. 😁
Our expectations have not been met. We expected not to require wifi to access the ID as it should work exactly the same as the paper copy, this is very inconvenient, as on camps it is often inaccessible. On camps charging facilities may be unavailable so it is not a fully competent replacement. We would appreciate the ability to download the ID or even upload it to our apple wallets. We also expected it to fully replace cadet portal with our downloads, attendance, virtual brassard, etc yet we still have to log into the website when there is an app…? We also have comments from members of our squadron that they find it incredibly difficult to navigate. We are looking forward to your feedback and thereafter improvements to the app. Thank you, a disappointed ATC Squadron.
The #1 RAF Air Cadet Application For years the RAF Air Cadets have used a paper based system to monitor and track how their Air Cadets Journey is pr...