Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MTN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think your app is very poor and really needs some work or improvement. I am a software developer and I can tell you over ten things wrong with your application. The UI/UX is very poor and the app is not welcoming. It takes a lot of time to load. It is not responsive (doesn’t flip in landscape mode). There are so many bugs that need to be fixed. I have tired to purchase airtime severally using different mediums all to no avail. I can’t buy with my card, I can’t buy from my bank, the place/button I am meant to click is covered with white space, probably a bug. If you can’t have it fixed please close down the app so we resort to buying airtime from other sources. I am giving you a one star because I can’t do less. Thank you.
I did a subscription of 2GB on my sim last night and because of the stupid upgrade MTN is doing that made data unavailable, after upgrade was completed I tried to check my data balance and couldn’t find anything there. How could you be ripping your customers off
I bought N1000 credits yesterday and was given N5000 on awuf credit after loading my pin using *888 but I checked my awuf balance before making call mtn had already stolen N950 from the N5000 awuf they had just given me :( As I was making call I noticed that both my awful and main account regular credit was being depleted simultaneously which should be illegal. Why was my awuf credit and my regular credit being deducted concurrently. Now my whole awful credit is almost gone without even making no more than 30 mins call. This is upsetting and frustrating. The NIgeria government is so dumb for letting this stupid foreign company rip their citizens up without any regulations and oversights. This illegal practice explains why mtn no longer display awuf credits on their app so customers won’t see how they are being ripped off. I woke up the next day my N5000 awuf credit remained N700 without anymore calls made. Crooks
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