Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ghana Telecommunications Company Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
With the new Design the traditional buffer that indicates your data balance is still empty even after buying bundle plus the amount is difficult to read unlike the old version. If it’s 2GB Please show 2GB and not “null” with a new whole bunch of figures which I don’t understand. It shows null and too many error pop ups after loading a service and it takes forever in loading. It wasn’t like this with the old version. The old UI was way better and user friendly and even a lay person can navigate through. Checking normal t-cash balance will take forever and at the end a pop up error message. Please I think the old UI is way better or better still fix all these problems. Apps are suppose to make things easier and not difficult. That’s when you get people downloading the app. I encouraged people to download the app when we had the old UI, but now they’re all complaining of the same issue and finding it difficult to navigate. This is so frustrating especially when you wanna do something urgently.
This app is extremely difficult to use. I have been trying for over an hour to pay for my FBB package on the app. No success. I also haven’t found any resources online on how to do that. Now I have loaded money onto my account and just can’t figure out how to buy a bundle. I advise the app developers to really look beyond just putting buttons on the app to really making this app more intuitive. Eg I should not have to request to change my FBB package before I can purchase a different bundle. I should be able to easily use cash to buy a bundle. Why is there a second step to this. There is no point in providing information on all the bundles on Telecel in the app if the next step from selecting my preferred bundle is not “buy this bundle”. A lot of the info here is simply not actionable. User experience needs A LOT of work.
I see most people saying the app is a mess or a disappointment , I should say maybe they’re using the old version. Pay no heed to the stupid comments people are passing here . The App is super good , you get to login to your account with number and password without the SIM card , making is very easy to retrieve your money even when your SIM card is lost or damaged .. the app does whatever the SIM card does just that you cannot buy airtime for another network which is not quite important… THE APP IS SUPPER GOOD and I’m happy they keep updating to make it even more better .
Introducing the all-new Telecel Play App! New Features • Modern interface: It is now much easier and faster to find the things that matter to you on...