Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MTN Zambia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s like you have to pray to a higher power every time you open this app hoping it will work when you need it. This app really needs a lot of work. Even the zamtel app now performs better. I have a lot of frustrations which I can’t write on this platform
So I downloaded the app in order to use it to buy data because we can’t buy the 10gb data bundle anywhere except the app but for some reason the app barely functions!!! Sometimes I can’t even login and what’s worse is I sent money to someone using the app and my account was deducted but the person never received the money!! I want my money back you frauds!!!
So I downloaded the app to use for mobile money etc but when I key in my “MTN” mobile number the app tells me “please enter a valid mobile number” Clearly MTN has not updated their new number sequences 0761 to their app.
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