Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zobi-Wan Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How am I supposed to pay before evening trying the app or knowing what is in it and how it works?
My son has speech delay and we have been using makaton since he was tiny. I’ve not had any training on it and was looking for an app to support us both going forward. I downloaded this as it says it’s created alongside the makaton charity, created an account and then added my child. Then I was told I had to pay £7.99 a month. I do not have £7.99 a month spare for an app! I want to support my child as best I can and I’m unable to do it because there’s no free version. A 7 day trial is unhelpful…
I tried this app to replace one which I’d previously paid a set amount for. The one I was replacing had a library of makaton symbols all shown with an accompanying video. I was forced to replace this app as one day it was just gone from the App Store! This new one may have more symbols but they’re useless to me without a video showing how to them. At £7.99 a month for use of the app, I’d expect it to have videos on every sign. It’s too much money to charge. This is a language which people would learn to support those unfortunate enough to Have to use it. It’s rotten to charge money when it stands in the way of someone’s communication.
MyChoicePad has been created in collaboration with The Makaton Charity, creators of the Symbols and Signs used by Mr Tumble on CBeebies Something Spec...