Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vanderbilt University Medical Center · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app works well. However, joining a new project from my phone is a pain The app forces one to scan a QR code from an internet site, but won’t allow one to use a screenshot of that QR code. Therefore, I can’t join a project until I locate a computer or waste a piece of paper.
Great tool for collecting data directly from study participants and for staying connected.
Everytime I try to acan the barcode, it always states it cant be found.
MyCap Classic captures data for many research projects. If you are participating in a research project that uses MyCap classic: 1) Download and open...