Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mesquite ISD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have owned an iPhone/smartphone since it first came out, and I have never written a review, but this one I must. I don’t think I have EVERRRR used an app more horrible than AYO. It’s glitchy, it’s not user friendly, (and I’m a Millennial) and I don’t know why our district is using it. I wish I could give it less than 1star. It feels like an app that’s in testing and not ready for public use, but here we are. If your district is planning on using it, BEG THEM NOT TO!!
The app is not ready for participant use. It mostly does not function but when it does, it repeatedly alerts to old messages, requests users to crate PIN numbers again and again, and asks to allow it to enable Face ID every single time it is opened.
Won’t even let me login, always says there is technical difficulties and to try again later. Do better. This is suppose to help parents be informed of our children’s education.
Your All-in-One Tool for Students, Parents, and Educators! AYO Mobile makes it easier for students, parents, and educators to connect, collaborate, a...