Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GOGov, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The application is poorly developed and does not work properly especially when uploading multiple pictures. It has to many cliches. It slows down when you upload various pictures in one request. You can’t upload videos. Also, it takes a long time to enter an address and you can’t just enter the address manually. There are many issues that can’t be reported. They need to have a generic selection that is about city property maintenance. Also the application sometimes doesn’t function when you need it.
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