Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aleksei Neiman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the simplicity of this app. Each week it gives you a little date about ‘baby’, ‘mom’, and ‘useful advice’ tips. I used it for my first pregnancy and loved it so much that I’m using it for my second (because you can bet money I forgot all of the stuff I learned lol). Completely free app and no one pressuring you buy anything. The best thing is that there are NO ADS. Wonderful. If I could change two things it would be the week structure and a night mode setting that has softer light. For example I am at 5 weeks and 2 days but the app puts me at 6 weeks data, I wish it would stay at 5 weeks until I truly am at 6 weeks. For the night mode I am often up with my baby in the night so it would be nice to have something with softer light to not shine so brightly in the room.
My pregnancy is great in that they don’t ask for a lot of personal info. It’s especially good for the first trimester when there’s a lot of stuff happening. That said, the app is awfully concerned with the pregnant person’s weight and is both shamey and insulting at times. It also advocates for some unsafe stuff, like the pregnancy seatbelt converters (which kill people and aren’t recommended by US safety agencies). I found that all easy enough to ignore or laugh at, but probably wouldn’t be the best choice for someone with a complicated relationship to food. Also, I’d like to note that the app often asks how I like the app and if I’d like to tell them why I’m not happy with it. I always say yes, and it always gives me an error message. Sure seems like the developers want good feedback only.
I HATE that most free apps wanted to know my personal info before I could use it. I was using Amma pregnancy tracker and suddenly one day it locked me out and required a bunch of personal info even though I was already paying for it! One app even required my weight to use… I just wanted a simple app with weekly information to track my pregnancy that didn’t invade my privacy or sell my personal information to advertisers. This is it! And not only that, the weekly and daily articles are some of the highest quality I’ve seen. I get useful, beneficial tips every day and get to learn a lot about my baby. Thanks so much for keeping this free and private!
My Pregnancy is a week-by-week pregnancy tracker. Our app will help you over the course of your pregnancy. Stay on top of the changes happening inside...