Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oxfam GB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have no gift history showing since last December. So no longer very useful.
...because a had to delete it. It asked for a uk mobile phone number to be able to register. I never (ever) give out my mobile number to anyone except family. So I couldn’t register. Shame.
I was a bit sceptical when I downloaded this as I've used a few giving apps before and they rendered on the pointless side, but have found this app brilliant so far. It looks really nice and also runs well on my phone, most of all it's great to have all my giving in one place. I have a couple of direct debits to Oxfam and support the odd appeal so it's really easy to up, down and add to that each time. I look forward to more regular updates too as it's great to know where the donations go.
My Oxfam is for the people who won’t live with poverty, sharing stories of progress. Showing where supporters have made a difference and giving an unp...