Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RSPB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Interesting app with useful information on the usual garden birds and some more unusual ones to see if you can spot. It’s interesting to see the RSPB also include tips to help people make their garden or spaces more nature friendly and start to include other animals in their advice too. A new feature could be a map that shows the nearest RSPB parks to them and list what can be seen there. It would be a good way to get the app used more regularly by people as well as support RSPB parks revenue too.
I downloaded the app so I wouldn’t have to keep going into the website for the list of activities to do in the garden. The app forces you into filtering the activities, and doesn’t give a view all option. There don’t appear to be all of the activities listed either, so a nice app but isn’t quite delivering everything it should/could
Really love the app, but feel they could add a map with all the RSPB sites, as this will encourage people to see the RSPB sites and could lead to more membership through engagement. Adding a help button that enables feedback could also work to allow people to offer feedback on the app as a present I could find a way to report any bugs or improvements. Please don’t see this as a criticism, just points that could help improve the app that already offers so much. I love the work that the RSPB does and am a proud member.
Help give nature a home where you live with this brand new app from the RSPB: the UK’s largest nature conservation charity. Every week we’ll give you...