Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WWF-UK · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am really determined to help everyone make the world a better place, WWF is a great place to get started. One little simple test and it can tell you how to step into a better and more eco life. One thing I did spot was.. how it asks you for your Postcode… I trusted them to keep my personal information safe. Other than that minor issue, I would definitely recommend it to anyone that wants a better lifestyle but doesn’t know where to start. It helped me do it definitely, every since using this app I have been using less electricity, less gas and more bamboo! Love this app ❤️
It is a very good app in terms of helping people make a difference in many different ways! However, I think that this app can be even better to encourage people to keep up their work and “reward” people in order to keep them engaged! :) I think an improvement could be that there are weekly/monthly challenges like those that are available on “Apple Fitness” app, people get “medals” in app if they hit a certain amount of targets/score. It gives people more satisfaction whilst looking back on achievements. Secondly, maybe a tab/page where people can see how many times they have completed a mission, giving an overview of their history and gives them an incentive to keep rejoining a mission once it is completed, rather than a ‘one-and-done’ mentality. I hope this helps! 🙂🙂
WWF is a super-rich mega-charity wasting millions of valuable donor dollars annually on naive, academic-run, misguided projects around the world, while smaller, genuinely impactful charities are starved of funding. Dinosaurs like WWF waste billions on themselves while wildlife is massacred toward extinction: Mountains of pointless reports, endless five-star international conferences, cycles of pointless workshops, fleets of luxury cars, shameful executive wage bills, corruption-fuelling ‘allowance’ handouts, naive academic-run law enforcement programs, and pointless apps like this. What they are incredible at is marketing (for yet more money to feed the machine) and occasional political influence. An app like this can never be great as it comes from a super-rich pro-meat-eating, pro-hunting megacharity. In the last 60 years they’ve been operating over 60% of the planet’s wildlife has been destroyed. WWF is a big part of the problem their app purports to highlight. Donors need to wise up or our environment is doomed. PS. WWF’s teams of aggressive high-paid lawyers will doubtless remove this soon!
Reduce your impact with practical climate and nature actions from WWF. The My Footprint app helps you to understand your environmental impact. Take...