Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Earth Hero · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wherever you are on your climate journey—disinterest, dread, nihilism, rage, optimism, obsession—this app is going to be a great tool for you. One night, I downloaded a bunch of zero-waste or climate-action-type apps (I'm in the "obsession" phase of my journey, you see), and this app is the only one I still use. And I use it regularly. First, it gives you a very rough estimate of your carbon footprint—prepare to be shocked. Hi, it's me, I'm the problem, it's me. Then it gives you categories of "actions" you can take to reduce your footprint, rated from easy to challenging, with the ability to set goals with deadlines in case you can't do it all right now, as much as you might want to. And the app has just the right amount of gamification—it's fun to browse and tap and make lists and such, but behind every compelling button or image is a hard-hitting list of tips, with links to credible resources and organizations doing the really hard work, like advancing policy, or innovating climate tech. And with every "action" you "achieve" you see your big ugly embarrassing carbon footprint go down just a little bit more. It's addictive, in the very best way.
Earth Hero makes acting on climate change easy. It helps you take positive practical action in response to the climate emergency while discovering mor...