Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kranky Kids · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The best app ever
Before I downloaded this game, I dealt with suicidal thoughts. This game gave me something to live for, waking up each day thinking not about my impending despair, but of my daily cow. This game saved my life. 5 stars!
A Cow a Day, and a Reference Guide into the World of Cattle. My Daily Cow is the result of fifteen years of research. It's self-contained and doesn’t...