Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eproductive Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The latest version 1.14 now allows you to load as many different charity’s Gift Aid donor cards as you want and you only need to know your email address and postcode.
At first glance this app looked so good but I would have expected to be able to store my donor cards in my Apple wallet. Instead I have to choose the charity and renter my email address and postcode every time. Just not practical so I won’t be using it unless it is improved.
I like the layout and the ability to easily view a charity's store locations, opening hours, awards/green status etc, as well as the ability to store a digital version of your donor card. However, the app doesn't save your details so each time you go to open your card you have to enter your details, which is a pain. I hope the developers will fix this.
My Charity Shop is a free app for charity shop customers that integrates with their gift aid donation and sales data. It is unique to those charities...