Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗mWater Foundation Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So useful and simple to use!
This app is going to change the way we do things, as it already has for many others. It could have a great impact on Tanzania district governments. We work together with communities and the government to provide deep borehole drilling services and rehabilitation in and around Mara region, Tanzania. I have seen much data uploaded from the Mwanza region. We hope to jump on the bandwagon and start getting our regional water points updated accurately. Great work mWater. Suggestion - More categories included for boreholes such as: depth, yield, static water level, casing type & diameter, pump cylinder depth. And date of water point completion should be obvious as well. This could all be put in the description but it gets rather messy. Minor issues with iPhone 6 v10.2 1. It won't allow accessing the photo library to upload a photo. 2. The 'functionality' doesn't update properly when changed. 3. When in a water point page, the text at the bottom sometimes gets cut off by the main icon bar at the bottom. This makes it tough to click some bottom links. As I said, minor issues. Everything else is great! - ELI Tanzania & Mighty Men Drillers
This is a well designed app that fills a real need. It is easy to use, which ensures it fulfills the purpose for which it was written.
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