Mutility: MTG Life Counter

Kevin Sliech · iOS

Mutility: MTG Life Counter

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Mutility: MTG Life Counter screenshot 1Mutility: MTG Life Counter screenshot 2Mutility: MTG Life Counter screenshot 3Mutility: MTG Life Counter screenshot 4Mutility: MTG Life Counter screenshot 5Mutility: MTG Life Counter screenshot 6Mutility: MTG Life Counter screenshot 7Mutility: MTG Life Counter screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Mutility: MTG Life Counter Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.8 ★(822)

Rating Distribution

4.8
★★★★★
822 reviews
5
3%
4
1%
3
2%
2
5%
1
89%

Top Countries

🇺🇸 US🇯🇵 JP🇫🇷 FR
Reviews (3)▼
★★★★★GoldenFlyerTCG6/10/2023
Best life counter

My friends all have different life counters, but this one is the best of the lot. Some have even switched from theirs to this one. The colors are easiest to read here, dice rolling is an amazing feature, the secondary counters are great. The only thing I can realistically think of to improve would be having multiple alt trackers for each player. Even just one more (total of two mini trackers per player) would be awesome.

★★★★★__austin__2/18/2017
Must-Have App for any MTG player

This app has it all: track your life, manage counters (energy, poison, etc.), and see your game history. It will allow you to spend less time tracking, and more time strategizing. It's perfect for 1v1 as well as Commander. The developer is also very friendly and responsive. They were quick to fix a bug I had discovered upon emailing. Get this app and you won't be disappointed.

★★★★★Ushdui1/26/2017
Efficient App for MTG Players

I've been using this app for about a year, and I believe that it is the best life counter app available on this platform. This app works for two, three, and four players, and the dice roller is a quick way to determine who goes first. The in-app purchase isn't necessary, but it does add many features for customization. Particularly, the sub-counter option is great for counting infect counters or commander damage if you are playing EDH. Unfortunately, it looks like only one sub-counter can be used at a time (so you can't track commander damage from multiple players, for instance). Custom counter coloring and name settings make it very clear whose life is whose. It is very easy to make contact with the app creator. If I had suggestions for improvement, they would be mostly for offering 5+ player support and simultaneous sub-counters. Maybe some more freedom with color selection too (like custom colors from a color wheel/hue instead of from a pre-selected list).

Version History (29)▼
1.5.186/16/2026
1.5.173/21/2026
1.5.163/4/2026
1.5.153/3/2026
1.5.142/27/2026
1.5.136/30/2025
1.5.121/18/2024
1.5.1112/28/2022
1.5.1012/22/2021
1.5.93/4/2019
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (14)▼
DutchEnglishFrenchGermanItalianJapaneseKoreanPolishPortugueseRussianChineseSpanishThaiTurkish
App Details▼

Mutility is a refined and customizable Magic: The Gathering life counter for up to 4 players. Designed for reaching across the tabletop, it features e...

iOS App ID
741336884
Content Rating
4+
Min OS
18.0
Size
4.5 MB
In-App Purchases
Yes
Publisher
Kevin Sliech

In-App Purchases (1)

NamePriceType
Unlock All Premium Features$3.99One-time