Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DEV12BR SISTEMAS E APLICATIVOS LTDA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Never downloaded and deleted a game so fast. I can still see the indent of my finger print from the expedited hold and remove. First the ads are ridiculous but the seeming punishment for refusing to spend is the crux. We get it money makes the world go round. I don’t mind a 30 second - 1 minute ad but when there’s a 40+ minute ad preventing playtime during the first 30 seconds of playing the game that’s ridiculous. It says either pay or watch more ads for diamonds to skip 40 minutes of sitting on a screen “encouraging” you to pay. I say “encouraging” in quotes because it’s more akin to a threat. Update: Gave the game another try to see if it wasn’t absolutely garbage silly me. Got past the ads and decided okay maybe it’s worth a shot and then you get to a choice where all the choices require diamonds? Not a single free choice or a skip button. So not only do they make money from their aggressive advertising they then try and force you to pay to play the game.
Quickest I’ve ever downloaded and deleted a game. Saw at least 3 ads within my first 3 minutes of playing where it’s establishing storyline. I wish I was kidding and could get that time wasted back. It felt like every time I made a choice, it triggered an ad and it’s back to back choices in the beginning. Unsure if you can customize your character bc I didn’t make it that far but that would be an ideal way to start the game, probs. My first diamond choice wasn’t even an option to choose lol it would not let me select it at all but the non diamond option worked before I just gave up and deleted it. You can’t put up less than the bare minimum and expect people to throw money at your game. I give game devs my money when it’s genuinely good content that would further my enjoyment and the story but the story isn’t contingent on doing so. Greedy.
I loved the game and wish I could’ve played more but it kept giving me ad after ad which I just avoided but then I made a bad decision then when I continued the story it told me I was stuck there because I didn’t have enough money in game. I kept backing out to see if it would work and it didn’t so the only other option was reset. I was not resetting so I just deleted the game. That isn’t fair to people who want to play it without having to buy stuff! I wouldn’t get this game back unless it were to be fixed that it wouldn’t do that again.
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| Name | Price | Type |
|---|---|---|
| Weekly Premium Subscription | $4.99 | Weekly |
| Diamonds Mini Pack | $4.99 | One-time |
| Weekly Premium Subscription | $4.99 | Weekly |
| Small Money Pack | $6.99 | One-time |
| Small Coins Pack | $6.99 | One-time |
| Medium Coins Pack | $9.99 | One-time |
| Medium Money Pack | $9.99 | One-time |
| Big Coins Pack | $19.99 | One-time |
| Large Coins Pack | $29.99 | One-time |
| Annual Premium Subscription | $39.99 | Yearly |