Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tintinimaginatio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a big fan of Tintin here in the states, and was excited to find an app that had something to do with the Herge’ museum. I was quie disappointed when I saw I needed to scan a QR code to activate the app that happens to be at the museum in Belgium. I guess I can either take a trip to Belgium, or delete the app. I chose the latter.
Prepare your visit and download now the audio guide of the Hergé Museum. You will be able to activate it at the Museum. The Hergé Museum invites you...