Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗STIB-MIVB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nice integration with multiple services to know how to get around, however, the service is somewhat useless as it doesn’t allow you to log into your accounts to access your history/payments. It allows you to buy some tix via the app, but for an app that’s developed by STIB, you can’t even do anything with your current cards or SNCB. Get those api integrations and it will be an excellent app. Also, it gives you time tables, but doesn’t update if anything is delayed, as it usually is in Brussels. Please have live time tables. And future integration for a cardless STIB (digital Mobib card) would be phenomenal.
Whether by bike, bus, kick scooter, metro, taxi, train, or shared car… Floya is revolutionising your mobility in Brussels. This all-in-one app allows...