Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗APG East LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While I enjoy viewing the paper per electronic means, I am disappointed in how the newspaper presents news and doesn’t follow up with major local stories. If it wasn’t for coverage of the local high school sports there would be no newspaper at all. I remember a time when our little town supported 2 newspapers. I wish we could go back in time when newspapers were unbiased and printed the facts.
I couldn’t figure out how to separate the local news from the national news. Maybe this is due to the way the newspaper is laid out but it is frustrating and time consuming trying to figure out how to get to the local news. I can’t find the obituaries. I have stopped using the app and have gone to reading the Mt Airy News online.
I enjoy reading my daily e paper. Thank you Mount Airy News for making the e paper available everyday.
The Mount Airy News app now includes both LIVE NEWS and the replica edition of your local newspaper. This is a digital replica of The Yadkin Ripple. T...