Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Morton Arboretum · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s too bad the App is not updated to reflect the current info shared on the website or even in the Seasons newsletter. It had nothing on the Trolls Map and does not have the new 2021 Human+Nature info. It is all very basic and not really all that helpful with any timely information.
App doesn’t even work and says network error on both mobile data and Wifi, this started 3 days ago and still continues even when the app was reinstalled.. Map was freezing and app restarting when it was working a while ago… Membership access takes you to safari and then you need to write down all the info name, last name, email, and phone number every time.. This shouldn’t be needed if you have members information, it quite a waste of time… Hopefully you can fix these sometime..
I downloaded the app because it had a map. But I was disappointed with it. None of the trails/paths are labeled. I need clearly labeled trails/paths that say if they were paved or chipped or grass. Have a friend in a wheelchair and want to know where I can take her. The wheelchair can only do paved. The pdf online map has both paved and chipped trails labeled the same. Not helpful. I was hoping the map app would be more detailed but it has less info. Also when I tap one of the points of interest on the app map there’s no way of closing that info pop up.
The MortonArb App is the official iOS App for The Morton Arboretum. The MortonArb App provides timely news and notifications for members and visitors...