Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Theo Phillips · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is great! You have to survive a zombie infestation with only Molotov cocktails. The game gets progressively harder, with both your energy decreasing and the increasing number of zombies. You learn how to optimize your bombs to kill the most zombies as possible. Instead of dying when you're attacked, your energy will decrease. There are energy bottles to fill your energy bar, but you can also increase your energy by standing still, although it may not be best. The game ends if you survive until midnight, or when you run out of energy. Overall, this is a very fun game that is great for when you're bored at home, on a plane, or when you just want to blow up some zombies.
A quiet day in the forest takes an unexpected turn as an evil legion of undead rises up from the netherworld. It's up to you to fight the horde using...