Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Assistant Secretary for Preparedness and Response · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This indicates it is available for the iPad, however, in the APP Store it is only available for iPhone. ??? Also, if it is available for both, it shouldnt have to be purchased twice unless clearly specified it is required!!
The iPhone 5 compatibility issue has been fixed! This is a very useful tool for rad/nuc emergencies. Lots of very useful information, & the REMM website also has great videos, animations that help explain some difficult concepts. I encourage all responders, medical professionals, incident/emergency managers, etc. to explore it & familiarize yourself with the content... & it's free.
**Previously, app had 4 stars and I will adjust again if current issues are resolved** I moved to the iPhone 5 recently, after which point the app stopped working. It now crashes just after the splash screen is displayed. The update pushed out yesterday has not resolved matters. This is a helpful app for those of us working in labs and around this class of material - please address these issues!
Radiation Emergency Medical Management (REMM) is produced by •Department of Health and Human Services, Office of the Assistant Secretary for Prepare...