Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Clinically Relevant Technologies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well thought out app with great videos. Informative on technique but lacks more detail and insight for therapists in search of more information. Not worth $30. Wish I didn’t purchase.
Clinically Relevant Technologies has done a terrific job assembling an app with a comprehensive library of manual therapy techniques for the upper exetremity. The instructions are very precise, and the evidence summaries are a very useful reminder of the "why", "when", and for "who". The best aspect of the app in my opinion though is the "how", which is provided by the high resolution videos with voice overlay, which makes it easy to replicate the specific hand positions and directions of movement. There is some clunkiness in the user interface, but this is simply due to early stage development and I suspect future revisions will address this. The app does take some time to download due to the high resolution vids (so be sure to download via wifi on your iPad or via iTunes on your computer and then sync...don't use 3G connection), but this is well worth it. The "raw materials" of the app (instructions, videos, research evidence, etc.) are absolutely terrific, and I can use "out of the box" without a hitch. These types of clinical apps from Clinically Relevant Technologies are real game changers for clinicians and educators alike. Great work! John Childs
Have you ever felt overwhelmed by the literature, found it difficult to keep up with the evolution of the profession, or wanted to further advance your manual skills? If so, this app is made for you! This app is the first of its kind to offer "push" information accessible at your fingertips where ever you are. I recently purchased this app and I will be the first to say that this app is worth every penny spent. It has an easy to use interface that makes navigating incredibly quick and easy. It features techniques for the shoulder, elbow, wrist and hand with indications for use, specific instructions on how to perform, clinical pearls, evidence reviews to support the use of the technique, and even video demonstrations of each technique. It has a favorites hot button that allows you to save techniques for even quicker reference. If you find this app useful, you will also enjoy the Clinical Orthopedic Exam (CORE) app by the same creators. I truly believe that these apps have the potential to cause a pendulum shift within the profession of physical therapy allowing clinicians to have access to the latest research at their fingertips where ever they are. Don't be alarmed by the price. This app is like buying a text book, only its cheaper than a text book and will be updated frequently without having to by a "second addition". Plus you can put it on your iphone, ipad, droid, or even an ipod touch. The best way to download this app is on-line or with a strong wifi signal. It takes between 5-15 minutes to download. I hope you find this app as useful as I have!
Orthopaedic Manipulative Therapy (OMT) for the Upper Extremity is a powerful clinical reference and teaching tool for any student, clinician or educat...