Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Clinically Relevant Technologies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was hoping for more Muscle Energy Techniques but this app only has a handful of MET videos and there is no tie in of positioning/technique to specific diagnoses (Neutral, FRS, ERS…). This App has very helpful demonstrations of assisted stretches in the cervical section but then runs out of steam in the thoracic and lumbar section. Thoracic and lumbar sections are heavy on HVLA/thrust/manipulation with just a few videos of anything else. This app could be incredibly useful but it still has a way to go
This app is very helpful as a quick reference for manual therapy techniques! I’m glad I have it in my pocket! Well worth it. My only feedback is that it has to connect to my internet to open in order to check for updates but sometimes I don’t have good service in my clinic and thus the app takes forever to open or just doesn’t at all. If a setting could be added to allow manual updates instead, that would be helpful!
Clinically Relevant Technologies has done a terrific job assembling an app with a comprehensive library of manual therapy techniques for the spine. The instructions are very precise, and the evidence summaries are a very useful reminder of the "why", "when", and for "who". The best aspect of the app in my opinion though is the "how", which is provided by the high resolution videos with voice overlay, which makes it easy to replicate the specific hand positions and directions of movement. There is some clunkiness in the user interface, but this is simply due to early stage development and I suspect future revisions will address this. The app does take some time to download due to the high resolution vids (so be sure to download via wifi on your iPad or via iTunes on your computer and then sync...don't use 3G connection), but this is well worth it. The "raw materials" of the app (instructions, videos, research evidence, etc.) are absolutely terrific, and I can use "out of the box" without a hitch. These types of clinical apps from Clinically Relevant Technologies are real game changers for clinicians and educators alike. Great work! John Childs
MOBILE OMT for the SPINE is a powerful clinical reference and teaching tool for any student, clinician or educator involved in the practice or the tea...