Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Missouri Lottery · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For an app that only has a few basic features, this one constantly fails miserably at them with constant bugs and glitches. Recently they’ve added a thing that requires age verification. I thought, “easy enough” so I open the in app camera to take a picture of my ID and the camera will not focus on it. So it just locked me out of my stuff and said I need to physically call them to manually verify over the phone. Tell me how that makes sense? I can’t show you my credentials through the phone. And on top of that, their work hours are M-F 8-5, so I can’t call them later when I’m off work. Do better.
I’m not sure if it’s just mine but my camera does not seem to be working today for checking tickets. And whenever I get my points and my prize points, it is very hard to find my free tickets. As a matter of fact, I’ve had this for three years and I still could tell you how to go about finally my free tickets.
I put in my credentials correctly and it just loads for a second but doesn’t do anything. Tried deleting and reinstalling the app. Tried a hard reset on my phone. Tried deleting the app, resetting my phone then reinstalling the app. I can log in to the web page normally. I have over 200 scratchers to scan to get my entries so no I won’t spend several hours even days manually entering every single one. Contacted the lottery customer service line and got told “sorry we don’t have a IT department and there’s nothing I can do to help you” awesome customer service, awesome ways to find customers resolution … would give 0 stars if I could
MISSOURI LOTTERY OFFICIAL APP The new official Missouri Lottery® app is here! Scan your Draw Games and Scratchers tickets to check for winners and eas...