Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Erik X. Raj · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I'm always looking for different ways to present articulation targets to keep my students motivated! This app provides me with a new way which also supports spelling skills too! The timed aspect makes it exciting! A+++++++ Mandi -Panda Speech
This is a awesome app from a great developer.
Great idea! Can't wait to do this with my speech kids! Fun!!
Created by Erik X. Raj, M.S., CCC-SLP, Missing Letter Articulation is an interactive app for your iPad, iPad mini, iPhone, and iPod touch that feature...