Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗mindfulness.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The mindfulness app has many options and I have explored and used them. I meditate daily, using the sleep and other meditations, I’ve taken two online courses with the app and I like that there are music and other options with new ones being added! I have told. friends about the app and find that it has been very helpful through the pandemic, when it was recommended that I start meditating and I intend to be a lifelong meditator. It has been a wonderful addition to my daily routine. I highly recommend it. Could you consider adding some meditations that would be more specific to seniors?. You do a lot talking about stressful work days, children, but some people no longer have those responsibilities but still have other stresses of aging. Things such as knowing your life is nearing its end, friends, pets and family members passing, loneliness, financial restrictions, etc. Fortunately for myself, I do not have some of these issues, but I do know if people who do. That being said, the topics you do speak of are definitely things that apply to most everyone at some point in their lives. Thanks for all that you and your team do!
In today’s session, Cory Muscara introduce the concept of dealing with thoughts that intrude your practice. I often struggle during the quiet portions of my meditation with thoughts that come in, disrupt my focus, often causing feelings of frustration, disappointment, and other less than supportive reactions. Cory, introduces a phrase, that will forever impact my meditation sessions. In the session, he suggests, adding, when one of those thoughts, intrudes your practice, take time to recognize the thought and say “you are welcome here too”. That simple turn of phrase will forever change my practice. It removes the negative reaction, the frustration, and the unnecessary disappointment I would have when these thoughts would come to mind. By allowing myself to welcome these thoughts, not as distractions, but thoughts and feelings that are welcome as part of my meditative practice, changes how I will react, and feel about myself, seeing myself as less critical, and more compassionate and understanding person both inside and outside of my practice. I’ve been meditating for well over five years, and this is an unbelievable breakthrough that will change my practice from this day forward thank you thank you thank you, Cory.
Been meditating since I was 9 and have tried many approaches, and in recent years used a number of apps for guided meditations. Melli and Cory give the best, non-religious introductions and guideposts throughout each meditation. Having a new one every day is grounding and helps you feel like you’re growing. I’ve been using it for over a year and a half, after reading STOP MISSING YOUR LIFE, and I use up all the 30-day passes every month, I’ve recommended it to so many loved ones. You can select the amount of time you want each meditation to last, so it’s also ideal if you have a changing schedule / a lot of resistance / only have a few minutes, or if you want to spend more time, you can go up to 30 minutes per session. Also, both teachers are grounded and gentle, realistic and of-this-world. Every day there’s joy waiting within, and this app has helped open me to it, even on days when I least expect it. Very grateful for it.
Daily video coaching from Cory Muscara (former monk, University of Pennsylvania) and Melli O'Brien (founder of the world's largest mindfulness confere...
| Name | Price | Type |
|---|---|---|
| Mindfulness Plus Monthly | $14.99 | Monthly |
| Basics Annual Subscription | $16.99 | Yearly |
| Mindfulness Plus+ Monthly | $16.99 | Monthly |
| Basics Annual Subscription | $19.99 | Yearly |
| 1 Year Mindfulness Basics | $24.99 | Yearly |
| Plus+ Annual Subscription | $67.99 | Yearly |
| Mindfulness Plus Yearly | $69.99 | Yearly |
| Plus+ Annual Subscription | $76.99 | Yearly |
| Mindfulness Plus+ Annual | $84.99 | Yearly |
| Mindfulness Plus Annual | $95.99 | Yearly |