Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Midwives at the Edges · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is going to make such a difference in my practice. I have already recommended it to everyone in my organization. In future updates I would love to see a demographic section, the ability to ‘uncheck’ yes/no boxes, and ‘unknown’ option added as an option to LMP date. Thank you so much for putting this tool together!
Midwives and student midwives - we all keep a log of the births that we attend. Designed by a CPM and a CNM, we created this App so that you have a bi...