Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mermaid Straw · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I discovered Mermaid Straw back in 2021, I was obsessed with their products! Their tiktoks were always the highlight of my day and I was inspired to make a purchase of my own! Their straws are amazing, both water bottles, 32 oz and 22oz keep my drinks cold all day, and all of their accessories are the cutest! Their story is truly inspiring and the message they give is worth wanting to make a purchase of your own.
Ok first of all I love all things Mermaid Straw. I have almost every single thing they’ve ever sold 😂 and am currently wearing a Mermaid Straw t-shirt which may or may not be one of many that I just switch out every other day lol. This app is EVERYTHING! So thankful for an EASY way to navigate all of their products and pick my favorites with just a tap of a button! Highly recommend!!! Also highly recommend these t-shirts because they’re so comfy haha
I’ve been a fan of Mermaid Straw for a long time and I’m SO happy they came out with an app! Makes shopping so much easier and looks incredible. Very easy to navigate too!
At Mermaid Straw we are dedicated to educating others on the effects single-use plastic is having on our environment and wildlife. We are proud to off...