Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗COLDEST · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I discovered Coldest Limited Tumblers about a month ago. Guess what???.. it was Love At First Sight! I have collected so many now, I have had to clear out a shelf in my pantry! My favorite ones are Crowned Luna and Glowie Jellyfish. The ability to personalize the bottles too is fantastic. Add to that the must have paracords, glowie and regular; boots, glowie and regular; and the super cute mini key ring bottles! Love, Love, Love them all. Sounds like I have flipped for Coldest, but there is a back story… last year I lost 65 pounds. These bottles keep me motivated to fill them up every morning with flavored sparking water. No more soda for me! Water that stays cold all day and overnight in such a awesome vessel is going to help me keep off the weight! This is my reward for the incredible journey I completed started last year and am continuing! Thank you Coldest for helping me in my quest for better health!
Not only are the products top notch but the experience is pleasantly unique. I don’t know of any other companies that value their customers opinions and input as much as COLDEST does. The founders are highly involved and take every detail into account. The bottles are great. I appreciate the universal bottles having 3 different lids. I did not even know how much I needed a shaker lid until I got the Universal bottle. It makes making my protein shakes so much easier. The bottle designs are pretty impressive as well. If you like how it looks in the stock photo then in person they will blow you away. I also want to add that I have used the ice packs and was not aware that the company had other items other than water bottles. They do! They have ice packs for just about every body part. I have so much more positive things to say but I will just say that you should definitely give COLDEST a try and make sure to join their facebook group. It is my favorite group to hang out in.
I’m PICKY about my water - if it’s not cold enough to make my teeth chatter - I don’t want it. If it doesn’t keep it that way when I leave it outside in my car for too many hours in 120 degree weather - I Don’t Want It. If I can’t pour a margarita in it and never get the metal to taste the same afterwards - I DON’T WANT IT. Every time someone recommends whichever major brand is trending, I try them, and every time I listen to “it’s the best!” I wind up disappointed. Not with this one. This one checks every box and their customer service checks even more. Shipping’s relatively quick, and customer service is top tier. I have 6 bottles so far (2 limitless, a 24oz, and 3 21oz) and already have about 6 more picked out. So if you’re on the fence, BUY IT.. you have nothing to lose, except other brands. See mine on Instagram: Courtney_in_action
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