Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meraki · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the Meraki app. Built for a mobile device, it makes my life much easier when troubleshooting issues on the go. I may not be able to perform all network changes through the all, but to be honest.. I rather no do any breaking changes from my phone 🫣
Can’t claim “dashboard in your pocket” if you can’t alter network or organization settings from it. Having to use a browser to manually log in and make important changes defeats the entire purpose of having an app, especially when you’re troubleshooting next to the rack or the middle of the shop floor. I’m sure it is great for what little it does, but at the moment it does only what I don’t need it for. If you have ever crouched near a rack with a laptop on your knees, pinch zoomed around the browser based dashboard from your phone while standing on a ladder, or typed with one hand trying to hold a laptop in the other because you didn’t want to drag an entire desk around the shop with you while your MX’s aren’t connecting to your MS’s - you’ll understand.
This app has undergone such a tremendous makeover and keeps getting better with each new update. It’s obvious the developers are carefully considering which features are useful on mobile and which should remain available only through the Dashboard via a web browser so as to provide a solid user experience. On the MV side, would love to see the addition of some features commonly found in consumer camera apps out of the box like push notifications on activity and use of the mobile device’s geolocation services in policies for recording and/or alerting.
The power of the Cisco Meraki dashboard, in your pocket. Whether you need to quickly check the status of your networks, configure a misconfigured swi...