Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Memes Apps LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At its core, this app is 10% meme maker, and 90% social media platform. It’s kinda like Instagram mixed with a hint of Reddit, but just posting memes (and it’s worse). If that doesn’t bother you, then the actual “memes” that people post certainly will. The community on this app is so offensive and toxic it makes Instagram look G-rated. When using this app, you will find racist users, homophobic users, creepy users that will send you strange messages, hate accounts, Neo-nazi propaganda, among many other not very nice things. I’m not kidding when I say that these kinds of users take up about 95% of the app. It’s really bad. The only reason I’m giving it two stars is that if you dig deep enough, there’s a very small community of users that actually use the app as it was meant to be used and actually post funny memes. This small community made memes that made me laugh until I cried. But because of the app going in the direction it is, many of these users have abandoned the app entirely and moved to other platforms. There’s barely any of them left on the app now. There’s no reason to use it anymore. Save yourself the trouble, and try Reddit. It’s way better than this dumpster fire, that’s for sure.
This is one of my go-to apps when I want to create a classy-looking meme. It’s very easy to use with tons of options for design, color, and font to generate your creation in a matter of minutes. The memes that I’ve created using this app always receive plenty of “likes”, even from a die-hard Trump supporter (my memes are not flattering to the Donald). Once you’ve created your meme, you can upload it directly to your favorite social media platform or save it to your camera roll. You won’t be disappointed. ***AMENDED - Since the last update, the app keeps wanting me to review it, which I’ve already done. I cannot continue my project until after I’m diverted to the review page. Annoying! I’m taking away a star because of this.
I recently downloaded this app, and it’s great for someone my age or older. I love how easy it is to make memes. You can make them public so everyone can see them and get lots of likes and followers. It’s fun and easy, really an awesome app. But I think there NEEDS to be some kind of filter, or a setting that makes inappropriate/dirty memes not pop up on the for you page. The first meme I saw when I downloaded this app was absolutely disgusting, I don’t know how it got so many likes because it was racist and homophobic. There are “popular” memes that make fun of people with disabilities, people of different ethnicities. This is not okay. Posts like that need to be filtered out. There is so much negativity and hate in a lot of these memes, along with a lot of insensitive, inappropriate images. People have the right to post whatever they want, and I’m not saying they shouldn’t be allowed to post this kind of content, but I’m 15 years old, and I know how to scroll past anything that makes me uncomfortable, and I’m definitely not searching for the memes that just pop up. But I know for a fact that there are always younger viewers on this app. This content is not appropriate for them, and quite frankly, me too. There needs to be a way to enjoy this app without being exposed to all of it. Thank you.
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