Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ChuChu Train Productions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s easy to use. Does everything you need. Try it out. I’m sure you will be happy with this app. I love it
Need an app to basically track my medical and volunteer miles for taxes. After looking at many mileage expense trackers, and after using Falcon Expenses for several years, I just switched to MEL and am loving it. FE pitched free use for unlimited entries at first, with an recurring monthly subscription fee only if you wanted to submit (export) reports. I was willing to do that for one month a year at tax time. But then they got greedy and starting limiting entries, at first to 10/mo for free, but since the beginning of this year 2019 down to six in a month, before requiring that I subscribe, and now the fee was increased too. I could see where that was going; every year I’d be paying more for less, and support was poor, defensive, contentious, and sometimes taking a week or more to respond - generally customer unfriendly. Even just cancelling the subscription required 10 days advance notice. Needless to say, MEL stood out by promoting no subscription necessary! And also by providing selectable and IRS current mileage rates which FE did not (only one rate which had to be entered in settings before entering a new expense). FE did have more filtering flexibility by using tags to group expenses, but I find that MEL’s two fields per entry, Destination and Purpose, by which expenses can be grouped when exporting, is adequate. I do wish there was one more field per expense for a note or comment, unique to each entry, ie not saved to a pick list. I also love the ability in MEL to back up my data to iCloud or Drop box, which can be also be used to transfer and synch data between devices, another feature lacking in FE. Thanks!
Stores all my driving information and export works great. Love the look and the easy user interface. Worth the purchase!!! Love the new watch interface!
For personal or business mileage and expense tracking. Track mileage via odometer, GPS, or direct entry. Easily add trip expenses (tolls, meals, etc),...