Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗gurkan kopuz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You know those terrible Facebook ads where they simulate gameplay but make it seem like an idiot is playing so some part of your brain goes “god no, this is how you do it!” and you must then download the game to show this imaginary person how it’s done? That’s this. I played forty levels and was shown the same three ads over and over every other level. I never felt remotely challenged and feel stupid for downloading this
It’s fair. Out of 50 levels only a few were challenging a little. Most are solvable by moving in the only direction possible. No choices to mess up. The best ones are where it starts in the middle. Do all of those like that and I’ll pay fir it.
This game is not like the ads. After about 60 levels there been maybe a handful that require any type or brain activity to solve. This app reminds me of busy work in school - a whole bunch of tasks that have no real purpose or reward. There will be super long levels that are pointless because there’s no way you could do them wrong. Plus, ads between every 3 levels. Not worth the download and you’d delete it in a day anyways unless it’s for a 2 year old.
Are you ready to be the funky caterpillar? Swipe and fit all mazes. Be smart, Fit it all!